{"id":42555,"date":"2024-10-28T10:41:16","date_gmt":"2024-10-28T03:41:16","guid":{"rendered":"https:\/\/ledltg.com\/?p=42555"},"modified":"2024-10-28T10:42:08","modified_gmt":"2024-10-28T03:42:08","slug":"sinh-vien-siu-buoc-vao-the-gioi-marketing-cung-gioi-tinh-hoa-nganh","status":"publish","type":"post","link":"https:\/\/ledltg.com\/sinh-vien-siu-buoc-vao-the-gioi-marketing-cung-gioi-tinh-hoa-nganh\/","title":{"rendered":"Sinh vi\u00ean SIU b\u01b0\u1edbc v\u00e0o th\u1ebf gi\u1edbi Marketing c\u00f9ng gi\u1edbi tinh hoa ng\u00e0nh"},"content":{"rendered":"

Sinh vi\u00ean chuy\u00ean ng\u00e0nh Marketing s\u1ed1 v\u00e0 Th\u01b0\u01a1ng m\u1ea1i qu\u1ed1c t\u1ebf c\u1ee7a SIU v\u1eeba c\u00f3 c\u01a1 h\u1ed9i tham gia s\u1ef1 ki\u1ec7n h\u00e0ng \u0111\u1ea7u v\u1ec1 marketing t\u1ea1i Vi\u1ec7t Nam – MMA Impact 2024 – n\u01a1i t\u1eadp trung nh\u1eefng xu h\u01b0\u1edbng Marketing \u0111\u1ed9t ph\u00e1 c\u00f9ng s\u1ef1 g\u00f3p m\u1eb7t c\u1ee7a c\u00e1c nh\u00e2n s\u1ef1 c\u1ea5p cao trong ng\u00e0nh.<\/strong><\/p>\n

\"Sinh

\"Sinh

\"Sinh

Sinh vi\u00ean SIU t\u1ea1i s\u1ef1 ki\u1ec7n MMA Impact 2024<\/em><\/p>\n

S\u1ef1 ki\u1ec7n do MMA Global Vi\u1ec7t Nam<\/strong> t\u1ed5 ch\u1ee9c th\u01b0\u1eddng ni\u00ean t\u1eeb n\u0103m 2011, \u0111\u00e3 mang \u0111\u1ebfn nh\u1eefng ki\u1ebfn th\u1ee9c m\u1edbi m\u1ebb v\u00e0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed9t ph\u00e1 cho ng\u00e0nh Marketing Vi\u1ec7t Nam<\/strong> su\u1ed1t 13 n\u0103m qua. N\u0103m nay, v\u1edbi ch\u1ee7 \u0111\u1ec1 \u201c\ud835\udc0d\ud835\udc1a\ud835\udc2f\ud835\udc22\ud835\udc20\ud835\udc1a\ud835\udc2d\ud835\udc22\ud835\udc27\ud835\udc20 \ud835\udc0c\ud835\udc1a\ud835\udc2b\ud835\udc24\ud835\udc1e\ud835\udc2d\ud835\udc22\ud835\udc27\ud835\udc20: \ud835\udc0b\ud835\udc1e\ud835\udc1a\ud835\udc1d\ud835\udc1e\ud835\udc2b\ud835\udc2c\ud835\udc21\ud835\udc22\ud835\udc29, \ud835\udc08\ud835\udc27\ud835\udc27\ud835\udc28\ud835\udc2f\ud835\udc1a\ud835\udc2d\ud835\udc22\ud835\udc28\ud835\udc27 \ud835\udc1a\ud835\udc27\ud835\udc1d \ud835\udc05\ud835\udc2e\ud835\udc2d\ud835\udc2e\ud835\udc2b\ud835\udc1e \ud835\udc12\ud835\udc2d\ud835\udc2b\ud835\udc1a\ud835\udc2d\ud835\udc1e\ud835\udc20\ud835\udc22\ud835\udc1e\ud835\udc2c\u201d (\u0110\u1ecbnh h\u01b0\u1edbng Marketing: L\u00e3nh \u0111\u1ea1o, \u0110\u1ed5i m\u1edbi v\u00e0 Chi\u1ebfn l\u01b0\u1ee3c T\u01b0\u01a1ng lai), MMA Impact<\/strong> \u0111\u00e3 di\u1ec5n ra v\u00e0o ng\u00e0y 25\/10 t\u1ea1i JW Marriott Hotel & Suites Saigon.<\/strong>
\nT\u1ea1i s\u1ef1 ki\u1ec7n, c\u00e1c b\u1ea1n sinh vi\u00ean \u0111\u00e3 \u0111\u01b0\u1ee3c h\u1ecdc h\u1ecfi v\u00e0 ti\u1ebfp c\u1eadn nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 xu h\u01b0\u1edbng AI trong ng\u00e0nh marketing hi\u1ec7n \u0111\u1ea1i, qua c\u00e1c b\u00e0i b\u00e1o c\u00e1o t\u1eeb c\u00e1c chuy\u00ean gia h\u00e0ng \u0111\u1ea7u:<\/p>\n

\"Sinh

Di\u1ec5n gi\u1ea3 Phil Worthington (Senior Client Director, Metrix Lab) v\u1edbi ch\u1ee7 \u0111\u1ec1 “Creating Ad Impact in the Age of the Fast Screen” \u0111\u00e3 chia s\u1ebb v\u1ec1 c\u00e1ch t\u1ed1i \u01b0u h\u00f3a qu\u1ea3ng c\u00e1o tr\u00ean Tiktok, Instagram Reels v\u00e0 Youtube Shorts.
\n<\/em><\/p>\n

\"Sinh

Di\u1ec5n gi\u1ea3 Yuhong Li (FOUNDER & CEO Ylab) v\u00e0 Louis Chan (Consultant, Hakuhodo Consulting Asia Pacific) c\u00f9ng kh\u00e1m ph\u00e1 “Cracking the Gen Z Code,” gi\u00fap sinh vi\u00ean hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a th\u1ebf h\u1ec7 Gen Z t\u1ea1i Ch\u00e2u \u00c1 – Th\u00e1i B\u00ecnh D\u01b0\u01a1ng (APAC) v\u00e0 c\u00e1ch x\u00e2y d\u1ef1ng k\u1ebft n\u1ed1i th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3.<\/em><\/p>\n

\"Sinh

Di\u1ec5n gi\u1ea3 Phan Dang Tra My (CEO, Admicro; Vice President, VCCorp) v\u1edbi b\u00e1o c\u00e1o \u201cConnecting with the Youth: Touching into Vietnamese Pride to Win Young Hearts,\u201d\u0111\u00e3 gi\u00fap c\u00e1c b\u1ea1n sinh vi\u00ean kh\u00e1m ph\u00e1 c\u00e1ch c\u00e1c th\u01b0\u01a1ng hi\u1ec7u khai th\u00e1c l\u00e0n s\u00f3ng ng\u00e0y c\u00e0ng gia t\u0103ng c\u1ee7a l\u00f2ng y\u00eau n\u01b0\u1edbc v\u00e0 ni\u1ec1m t\u1ef1 h\u00e0o v\u0103n h\u00f3a Vi\u1ec7t Nam \u0111\u1ec3 t\u1ea1o n\u00ean c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng \u00fd ngh\u0129a, ch\u1ea1m \u0111\u1ebfn tr\u00e1i tim c\u1ee7a gi\u1edbi tr\u1ebb.<\/em><\/p>\n

\"Sinh

Di\u1ec5n gi\u1ea3 Chi Truong (Category Head, Suntory PepsiCo Vietnam Beverage) \u0111\u00e3 chia s\u1ebb v\u1ec1 chi\u1ebfn d\u1ecbch \u201cLet AI Take You Home This T\u1ebft\u201d l\u1ecdt v\u00e0o v\u00f2ng chung k\u1ebft Smarties Awards Vietnam 2024, nh\u1ea5n m\u1ea1nh c\u00e1ch AI gi\u00fap gia t\u0103ng k\u1ebft n\u1ed1i t\u00ecnh c\u1ea3m trong d\u1ecbp T\u1ebft.<\/em><\/p>\n

\"Sinh

\"Sinh

Di\u1ec5n gi\u1ea3 Nguyen Tra My (Deputy Managing Director & CMO, Ogilvy) v\u00e0 ngh\u1ec7 s\u0129 Duy Kh\u00e1nh \u0111\u00e3 chia s\u1ebb v\u1ec1 chi\u1ebfn d\u1ecbch ra m\u1eaft xe h\u01a1i VinFast VF3 mang t\u00ednh \u0111\u1ed9t ph\u00e1 v\u1edbi s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 livestream.<\/em><\/p>\n

\"Sinh

M\u1ed9t phi\u00ean \u0111\u1eb7c bi\u1ec7t v\u1edbi ch\u1ee7 \u0111\u1ec1\u201cSeamless Journeys: Bridging Digital and Physical with Cross-Channel Media\u201d do c\u00e1c di\u1ec5n gi\u1ea3 h\u00e0ng \u0111\u1ea7u nh\u01b0 Vineeth Dhruvan (CEO, Publicis Media Vietnam), Vy Van (HP Greater Asia), Kha Dinh (CEO VietGuys), v\u00e0 Nguyen Thi Viet Nga (CMO, Casper Vietnam) tr\u00ecnh b\u00e0y.<\/em><\/p>\n

\"Sinh

S\u1ef1 ki\u1ec7n c\u0169ng mang \u0111\u1ebfn c\u00e1c \u201ccase study\u201d ti\u00eau bi\u1ec3u t\u1eeb v\u00f2ng chung k\u1ebft Smarties Awards Vietnam 2024- “Join the Flip Side” c\u1ee7a Samsung Galaxy Z5 qua ph\u1ea7n tr\u00ecnh b\u00e0y c\u1ee7a di\u1ec5n gi\u1ea3 Phuoc Nguyen (MX Lead, Constellation Media) v\u00e0 Duy Truong (Integrated Media Lead of MX Flagship, Samsung).<\/em><\/p>\n

MMA Impact Vi\u1ec7t Nam<\/strong> 2024 l\u00e0 d\u1ecbp qu\u00fd b\u00e1u \u0111\u1ec3 sinh vi\u00ean SIU<\/strong> l\u0129nh h\u1ed9i nh\u1eefng ki\u1ebfn th\u1ee9c ti\u00ean phong v\u00e0 m\u1edf r\u1ed9ng t\u1ea7m nh\u00ecn v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c marketing t\u1eeb c\u00e1c chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh. \u0110\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 b\u01b0\u1edbc chu\u1ea9n b\u1ecb cho h\u00e0nh tr\u00ecnh ngh\u1ec1 nghi\u1ec7p m\u00e0 c\u00f2n gi\u00fap c\u00e1c b\u1ea1n n\u1eafm b\u1eaft nh\u1eefng xu h\u01b0\u1edbng v\u00e0 c\u01a1 h\u1ed9i trong th\u1ecb tr\u01b0\u1eddng marketing kh\u00f4ng ng\u1eebng bi\u1ebfn \u0111\u1ed5i.
\nSIU<\/strong> lu\u00f4n t\u1ef1 h\u00e0o mang \u0111\u1ebfn ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o ti\u1ebfp c\u1eadn th\u1ef1c t\u1ebf, gi\u00fap sinh vi\u00ean kh\u00f4ng ch\u1ec9 n\u1eafm v\u1eefng n\u1ec1n t\u1ea3ng l\u00fd thuy\u1ebft m\u00e0 c\u00f2n \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m th\u1ef1c h\u00e0nh v\u00e0 k\u1ebft n\u1ed1i s\u00e2u r\u1ed9ng v\u1edbi c\u00e1c doanh nghi\u1ec7p h\u00e0ng \u0111\u1ea7u. Th\u00f4ng qua c\u00e1c s\u1ef1 ki\u1ec7n chuy\u00ean ng\u00e0nh, h\u1ed9i th\u1ea3o th\u1ef1c t\u1ebf, v\u00e0 c\u00e1c chuy\u1ebfn tham quan doanh nghi\u1ec7p, sinh vi\u00ean c\u00f3 c\u01a1 h\u1ed9i h\u1ecdc h\u1ecfi tr\u1ef1c ti\u1ebfp t\u1eeb c\u00e1c chuy\u00ean gia trong ng\u00e0nh. \u0110\u00e2y l\u00e0 n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc \u0111\u1ec3 c\u00e1c b\u1ea1n ti\u1ebfp c\u1eadn nh\u1eefng xu h\u01b0\u1edbng ti\u00ean ti\u1ebfn nh\u1ea5t, ph\u00e1t tri\u1ec3n k\u1ef9 n\u0103ng c\u1ea7n thi\u1ebft v\u00e0 t\u1ef1 tin h\u1ed9i nh\u1eadp v\u00e0o th\u1ebf gi\u1edbi ngh\u1ec1 nghi\u1ec7p \u0111\u1ea7y th\u1eed th\u00e1ch.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":42553,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[311,23],"tags":[],"_links":{"self":[{"href":"https:\/\/ledltg.com\/wp-json\/wp\/v2\/posts\/42555"}],"collection":[{"href":"https:\/\/ledltg.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ledltg.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ledltg.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/ledltg.com\/wp-json\/wp\/v2\/comments?post=42555"}],"version-history":[{"count":2,"href":"https:\/\/ledltg.com\/wp-json\/wp\/v2\/posts\/42555\/revisions"}],"predecessor-version":[{"id":42577,"href":"https:\/\/ledltg.com\/wp-json\/wp\/v2\/posts\/42555\/revisions\/42577"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ledltg.com\/wp-json\/wp\/v2\/media\/42553"}],"wp:attachment":[{"href":"https:\/\/ledltg.com\/wp-json\/wp\/v2\/media?parent=42555"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ledltg.com\/wp-json\/wp\/v2\/categories?post=42555"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ledltg.com\/wp-json\/wp\/v2\/tags?post=42555"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}